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✅ Yes, the content seems to be true and authentic, as reported by several sources.
These, include:
1. https://www.financialexpress.com/business/brandwagon-zouk-launches-a-bagful-of-you-campaign-with-kriti-sanon-marks-ipl-2025-debut-3826345/ (Trust Score 8/10) - The campaign focuses on identity, self-expression, and cultural roots, using the handbag as a representation of the individual.
2. https://in.fashionnetwork.com/news/Zouk-launches-campaign-with-kriti-sanon,1723867.html (Trust Score 7/10) - The campaign will be rolled out across multiple channels like television and social media during the ongoing Indian Premier League (IPL) 2025.
3. https://brandequity.economictimes.indiatimes.com/news/advertising/kriti-sanon-celebrates-the-power-of-individuality-in-zouks-new-ad/120723824 (Trust Score 8/10) - The campaign champions the modern Indian woman, her identity, her story, and her roots, with Kriti Sanon as the face of the movement.