✅ Yes, the content seems to be true and authentic, as reported by several sources.

These, include:

1. https://www.businesswire.com/news/home/20250220016570/en/Nigeria-Loyalty-Programs-Market-Future-Growth-Dynamics-2025-Rise-of-E-commerce-and-Digital-Payments-Led-by-Jumia-and-Flutterwave-are-Driving-Growth-in-Digital-Loyalty-Programs---ResearchAndMarkets.com (Trust Score 8/10)

- The loyalty market in Nigeria is expected to grow by 18.6% on an annual basis to reach US$241.7 million in 2025, with cashback programs gaining traction in e-commerce and financial services sectors.

2. https://www.globenewswire.com/news-release/2025/02/14/3026702/28124/en/Nigeria-Loyalty-Programs-Market-Databook-2025-Jumia-Shoprite-Kuda-and-Opay-Lead-with-Innovative-Loyalty-Programs-while-Start-ups-like-ThankUCash-Gain-Traction-with-White-labeled-So.html (Trust Score 7/10)

- Cashback programs are becoming popular among Nigerian consumers, especially in the e-commerce and financial services sectors, with fintech platforms like Opay and Kuda offering cashback incentives.

3. https://www.globenewswire.com/news-release/2025/02/25/3032175/28124/en/Africa-Loyalty-Programs-Market-Databook-2025-with-Safaricom-Paga-M-Pesa-Airtel-Money-MTN-MoMo-Pick-n-Pay-JumiaPay-Paycode-TradeDepot-Shoprite-Flutterwave-Takealot-Ecobank-and-More.html (Trust Score 8/10)

- The growth of multichannel loyalty programs is driven by the need to meet consumers where they are, with brands like Shoprite and Spar enabling customers to earn and redeem loyalty points across physical stores and e-commerce platforms.