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These, include
1. https://etedge-insights.com/industry/fmcg/bhumi-pednekar-launches-untouched-water-brand-backbay-internet-reacts/ - (Trust Score 8/10)
- Bhumi Pednekar and sister Samiksha launch Backbay Aqua, sustainable Himalayan mineral water in eco-friendly recyclable paperboard cartons from Himachal Pradesh facility.
2. https://www.impactonnet.com/more-from-impact/bhumi-and-samiksha-pednekar-launch-backbay-a-new-beverage-brand-11407.html - (Trust Score 7/10)
- Bhumi and Samiksha Pednekar announce Backbay, natural mineral water sourced from Himalayan glacial melt, packaged in paper cartons at women-led facility.
3. https://foodnbeveragesprocessing.com/bhumi-and-samiksha-pednekar-launch-backbay-a-new-chapter-in-sustainable-hydration/ - (Trust Score 6/10)
- Sisters launch Backbay with natural mineral water from Himalayan foothills in planet-conscious cartons, emphasizing sustainability and wellness.