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AI search engines, such as ChatGPT and Perplexity, are increasingly handling a significant volume of searches, with over 90 million U.S. searches monthly. However, despite their growing influence, only about 25% of businesses appear in the answers provided by these platforms. This disparity indicates that a substantial portion of businesses are missing out on opportunities to be discovered by users through these emerging search technologies.
ChatGPT, for instance, has become a leading platform, reaching hundreds of millions of users and handling billions of messages daily. It offers a wide range of features, including content generation and deep research capabilities. On the other hand, Perplexity AI is recognized for its ability to provide accurate, source-backed responses, making it a reliable tool for research and fact-checking tasks.
The challenge for businesses lies in optimizing their digital presence to be effectively indexed and included in the search results of these AI engines. This involves understanding how these platforms aggregate and present information, as well as adapting their marketing strategies to ensure visibility in this new landscape.
The current scenario highlights the need for businesses to evolve their SEO strategies to include AI-specific optimization. This includes producing content that AI algorithms can easily understand and incorporate into search results. As AI search engines continue to grow in popularity, businesses must adapt to remain relevant and visible to potential customers. By doing so, they can capitalize on the evolving search landscape and ensure their visibility in AI-driven search results.
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These, include:
1. https://trulata.com/blog/ranking-on-ai-llms-vs-traditional-google-seo-a-comparison-and-future-predictions - (Trust Score 8/10)
- The article discusses the shift from keyword-driven Google SEO to AI-powered search engines, highlighting differences in how AI models understand intent and provide conversational answers.
2. https://www.growandconvert.com/ai/google-seo-and-llmo/ - (Trust Score 7/10)
- This analysis explores whether Google-focused SEO strategies help clients get mentioned by AI search engines like ChatGPT and Perplexity, introducing the concept of LLMO (Large Language Model Optimization).
3. https://pureseo.com/us/blog/geo-vs-seo-ai-search-engines - (Trust Score 8/10)
- The blog post explains the difference between traditional SEO and optimizing for AI search engines, emphasizing the need for content to be recognized and used by AI tools in their responses.
Google's Gemini AI assistant has introduced a new feature called "scheduled actions," which allows users to automate and streamline routine tasks by scheduling them ahead of time. This feature is designed to make Gemini more proactive, enabling it to perform tasks without waiting for a prompt. Users can schedule tasks to occur at specific times, dates, or after events, such as getting a daily summary of their calendar and unread emails, generating weekly blog ideas, or receiving updates on their favorite sports team. The scheduled actions feature is currently available to users with a Google AI Pro or Ultra subscription, as well as those on qualifying Google Workspace business or education plans. This means that while all users can download and use the Gemini app, only paying members can access this advanced feature. The ability to manage and automate tasks proactively makes Gemini more useful for daily routines, allowing users to customize their experience based on their needs. The feature allows users to manage their scheduled actions within a dedicated section in the app's settings, where they can also convert existing prompts into recurring tasks. However, details about whether Gemini limits the number of scheduled actions to ten, similar to ChatGPT, have not been confirmed. Overall, the introduction of scheduled actions enhances Gemini's capabilities, making it a more integrated and essential tool for users with supported subscriptions. <br /> <br /> This development positions Gemini competitively alongside other AI assistants, such as ChatGPT, which already offers similar task scheduling features. The cross-platform availability of scheduled actions, including support for iPhone users, further expands the reach of this feature, making it accessible to a broader user base. As Gemini continues to evolve, users can expect more personalized and automated experiences tailored to their needs.
During a recent appearance on "The Tonight Show Starring Jimmy Fallon," Sydney Sweeney, star of the upcoming series "Echo Valley," made a humorous comment about leaked photos of her in a wedding dress on the set of "Euphoria." When asked if her character, Cassie, gets married in the show, Sweeney coyly replied, "Who knows, that could be AI," jokingly suggesting that the image might be digitally altered. Jimmy Fallon humorously dismissed this notion, saying, "No, it can't." Sweeney's response was typical of her playful humor, as she often teases fans about upcoming plot developments without revealing too much. Despite the intrigue surrounding the leaked photos, she maintained her secrecy, saying she would "love to" share more details about the scene in the future. This interaction highlights Sweeney's ability to keep her projects under wraps while still engaging with her audience. The "Euphoria" series, known for its complex characters and dramatic storylines, often leaves viewers speculating about upcoming episodes. Sweeney's character, Cassie, is particularly intriguing, and any hints about her plotline are eagerly anticipated by fans. While Sweeney's comments did not provide any concrete answers, they added to the suspense and anticipation surrounding the new season of "Euphoria." Besides her work on "Euphoria," Sweeney is gearing up for the release of "Echo Valley" on Apple TV+, which she was also promoting during her appearance on the show. <br /> <br /> Sydney Sweeney's ability to balance humor with mystery has made her a fan favorite, and her upcoming projects are highly anticipated. Her combination of talent and charismatic personality continues to captivate audiences, making her appearances on talk shows like "The Tonight Show" highly engaging. With her role in "Echo Valley" and her ongoing involvement in "Euphoria," Sweeney is set to remain a central figure in the entertainment industry.
Traditional approaches to threat detection and response are struggling to keep pace in today's rapidly evolving cyber threat landscape. This is where Agentic AI comes into play, offering a breakthrough in artificial intelligence that is transforming the way security operations centres (SOCs) function. Agentic AI is designed to operate autonomously, coordinating actions such as validating anomalies, cross-checking threat intelligence, isolating hosts, and launching forensic tasks. It integrates seamlessly with systems like endpoint detection and response (EDR), security orchestration, automation, and response (SOAR), and threat intelligence platforms, ensuring comprehensive security coverage. Agentic AI enhances cybersecurity by shifting from passive detection to proactive defense. It identifies and mitigates threats in real-time, automating investigations and reducing alert fatigue. This automation enables cybersecurity teams to focus on high-impact decisions, scaling their expertise while reducing workforce burnout. Agentic AI systems can also serve as intelligent collaborators for cyber experts, helping safeguard digital assets and mitigate risks in enterprise environments. By leveraging unsupervised learning, Agentic AI can analyze vast amounts of data quickly, augmenting cybersecurity professionals' daily activities and rapidly identifying potential threats. It not only detects threats but also contains them by isolating affected systems and preventing further damage. Additionally, Agentic AI aids in remediation efforts, such as neutralizing threats by patching systems or removing malicious files. <br /> <br /> The integration of Agentic AI into cybersecurity operations is crucial as it addresses the shortage of cybersecurity employees by automating routine tasks. It also prepares organizations for a future where both defenders and attackers utilize AI, enabling faster and more coordinated responses to emerging threats. As adversaries increasingly use AI, Agentic AI will play a pivotal role in enhancing cybersecurity responses through real-time intelligence sharing and coordinated decision-making.
Most students and professors still view AI use as a sort of academic gray area, which complicates efforts to identify and police potential misuse. This uncertainty makes it challenging for both students and professors to fully utilize the technology's potential benefits. As AI becomes increasingly integrated into academic environments, nearly all students now use AI in some form, with a significant number admitting to using tools like ChatGPT for homework. This widespread adoption underscores the need for clearer guidelines on AI use in education. The academic community faces a dilemma in balancing the benefits of AI with concerns over academic integrity. Traditional plagiarism detection tools are becoming less effective against sophisticated generative AI, leading to increased reliance on AI tools to detect academic dishonesty. However, this approach can create an adversarial dynamic between educators and students, rather than fostering a collaborative environment that encourages original thinking. The shift towards using AI as a fundamental part of the learning environment requires a reevaluation of academic integrity and the development of strategies that promote authentic learning and critical thought. <br /> <br /> The lack of institutional access to generative AI tools at many colleges further exacerbates the issue, highlighting a digital divide in AI accessibility. This divide and the ongoing uncertainty surrounding AI use hinder the ability to harness its full potential, emphasizing the need for proactive strategies to address these challenges. By moving beyond reactive detection methods and focusing on fostering a culture of honesty and originality, educators can better navigate the evolving landscape of AI in academia.
The scene outside Alice Tully Hall during the Runway AI Film Festival 2025 was vibrant and full of anticipation. Among the attendees, one man stood out wearing an "I [Heart] AI" T-shirt, a playful nod to the classic "I Love NY" design. Others were busy taking selfies in front of the minimalist black-and-white signage that covered the windows. The atmosphere was electric, with attendees eager to experience something new and groundbreaking. One of the attendees expressed a common sentiment, saying, "I just want to see something interesting." This sentiment encapsulated the mood of the crowd, which was there to witness the intersection of technology and art. The festival, now in its third year, has become a platform for showcasing innovative filmmaking that leverages artificial intelligence. It hosts exclusive screenings and attractions, drawing in both industry professionals and enthusiasts alike. The event is not just about entertainment; it also serves as a forum for discussing the future of creative storytelling in the age of AI. The Runway AI Film Festival 2025 is part of a broader movement in the film industry, where AI tools are increasingly being used to push the boundaries of creativity and storytelling. As the attendees gathered to witness these innovations firsthand, they were not just spectators; they were also participants in a new era of filmmaking that is both exciting and unpredictable.
At the Pitch CMO Summit, a significant event in the marketing sphere, Raj Rishi Singh, the Chief Marketing Officer and Chief Business Officer of MakeMyTrip, participated in a fireside chat with Vivek Malhotra. Vivek Malhotra holds dual roles as the Group CMO and Chief Operating Officer of Consumer Revenue & Enterprise Strategy at the India Today Group. This conversation brought together two influential leaders in the marketing and business strategy sectors, offering attendees a unique opportunity to gain insights from their experiences and perspectives. The discussion likely centered around innovative marketing strategies, leadership, and the integration of business operations with marketing efforts. Raj Rishi Singh, known for his expertise in aligning internal and external narratives, would have shared valuable lessons on how companies can effectively communicate their mission and vision both internally and externally. Vivek Malhotra, with his profound understanding of consumer revenue and enterprise strategy, would have provided insights into optimizing business operations for enhanced consumer engagement and revenue growth. The combination of these two powerful voices in the industry would have provided the audience with a comprehensive view of the challenges and opportunities in modern marketing and business strategy. The event was part of a broader series of discussions and presentations at the Pitch CMO Summit, highlighting the latest trends and best practices in marketing leadership. The summit aimed to equip attendees with the knowledge and inspiration needed to drive success in their respective fields. <br /> <br /> The engagement of such prominent figures in these discussions underscores the importance of collaborative leadership and strategic alignment in achieving business goals. The insights shared during the summit would be invaluable for professionals seeking to enhance their marketing strategies and leadership skills.