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BurdaLuxury, a prominent media company in Asia, has recently appointed Santu Misra as Creative Director at Large for Lifestyle Asia India and Travel + Leisure India & South Asia. This strategic move aims to enhance the company's transition towards a more video-centric approach across its key lifestyle brands.
In his new role, Misra will be responsible for leading the creative vision and leveraging content strategies for Lifestyle Asia India. He will also oversee high-impact campaigns across both brands, collaborating closely with the editorial and social media teams to produce content that resonates with a younger generation of consumers. Misra's expertise includes a decade of experience in the Indian digital media landscape, where he successfully integrated editorial, fashion, and digital storytelling.
Misra previously worked as the Digital Creative Director at Times of India, where he notably transformed iDiva into a platform with 300 million views by launching the viral South Delhi Girls series. His appointment reflects BurdaLuxury's commitment to tapping into India's vibrant creative energy, a key market for the company's growth. With this appointment, BurdaLuxury is poised to further establish its brands as leading voices in the region's cultural narrative.
The move is part of BurdaLuxury's broader strategy to launch new brands and strengthen its editorial presence in key markets. By focusing on dynamic storytelling, inclusive narratives, and elevated aesthetics, Misra's vision is to create content that not only follows trends but sets them. This aligns with BurdaLuxury's push to innovate and lead in the media landscape, particularly in regions like India and South Asia.
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- BurdaLuxury announced the appointment of Santu Misra as Creative Director at Large for Lifestyle Asia India and Travel + Leisure India & South Asia.
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- BurdaLuxury appointed Santu Misra as Creative Director at Large for Lifestyle Asia India and Travel + Leisure India & South Asia.
3. https://www.campaignasia.com/gallery/move-and-win-roundup-week-of-april-21-2025/502043 - (Trust Score 8/10)
- BurdaLuxury has appointed Santu Misra as creative director at large for Lifestyle Asia India and Travel + Leisure India & South Asia.
During a recent session with YouTube boss Alison Lomax in Bradford, the term "legacy media" was used to refer to public broadcasters. This distinction was made to contrast these traditional networks with newer platforms like YouTube, which is owned by Google. The discussion centered around the future of broadcasting, highlighting the evolving landscape in the media industry. The concept of legacy media generally encompasses traditional forms of media, such as newspapers, radio, and television. These platforms have been the cornerstone of information dissemination for decades but are now facing challenges from digital platforms. Legacy media operates on a one-to-many model, where content is curated and disseminated from a central source to a broad audience. In contrast, newer media platforms like YouTube offer more interactive and accessible content, allowing users to engage directly with information and creators. The differentiation between legacy and new media is crucial as the industry evolves. Legacy media brings with it a reputation for reliability and trust, built over years of operation. However, new media platforms offer flexibility and immediacy, which are increasingly popular. As the media landscape continues to shift, understanding the role of both legacy and new media will be essential for navigation and innovation in the broadcasting industry. <br /> <br /> The session in Bradford underscores these shifts, as conversations about the future of broadcasting continue to dominate. With changes in how people consume media, partnerships and adaptations between legacy and new media outlets may hold the key to success in this evolving environment.
Josh Wright's decade-long search for a specific item from the 1980s finally came to an end when he discovered it at a St Elizabeth Hospice Retail Centre. His journey through charity shops and car boot sales is a testament to perseverance and dedication to finding unique items from past decades. For many enthusiasts like Josh, these locations are treasure troves filled with hidden gems waiting to be uncovered. Over the years, Josh has likely encountered a wide array of vintage items, but his focus remained on finding that one elusive piece. The process of scouting through charity shops and participating in car boot sales not only speaks to the thrill of the hunt but also underscores the importance of these venues in preserving and making accessible pieces of history. The discovery at St Elizabeth Hospice Retail Centre highlights the significance of charity shops as not just places for affordable shopping but also as repositories of historical artifacts. It also shows that even after a decade, the excitement of finding what you're looking for remains unparalleled, making experiences like Josh's truly memorable. Josh's story resonates with many who enjoy the hunt for vintage items, illustrating the community and camaraderie found among those who participate in these activities. His success story will likely inspire others to embark on their own treasure hunts, appreciating the adventure and satisfaction that comes with finding that special something.
The use of precise geolocation data and active scanning of device characteristics represents a sophisticated approach to personalization and targeted advertising. By integrating these technologies, companies can gather detailed information about users' locations and device attributes, which are crucial for storing and accessing data on devices. This process enables the delivery of personalized ads and content, tailored to match users' current or past locations and preferences. Geolocation data, often obtained through GPS, WiFi, or cell tower triangulation, allows advertisers to categorize their audience based on frequented locations. This enables more relevant interactions by displaying ads that are contextually aligned with users' physical whereabouts. Active scanning involves identifying device attributes such as browser types, operating systems, and screen resolutions, which further refines targeting capabilities. These strategies support several key objectives: - **Personalized Ads and Content**: Delivering relevant ads based on location and device characteristics enhances user engagement. - **Ad and Content Measurement**: Understanding how ads perform in different locations helps optimize campaigns. - **Audience Insights**: Collecting location and device data provides deeper insights into consumer behavior. - **Product Development**: These insights inform product refinements and new product development to meet local market needs. The collaboration with various vendors (or partners) in this process indicates a comprehensive approach to leveraging geolocation data and device characteristics to drive marketing effectiveness and consumer satisfaction. <br /> <br /> The involvement of a list of partners (vendors) underscores the complexity and the breadth of this initiative. These partnerships likely involve data analytics firms, ad tech companies, and location intelligence providers who contribute to the data collection, analysis, and application phases. Such collaborations often facilitate better data integration, enhanced targeting capabilities, and more sophisticated personalization strategies.
A recent study highlights a critical issue concerning the spread of superbugs, particularly in healthcare settings. It suggests that washing healthcare uniforms at home may contribute to the spread of hospital-acquired infections due to the inability of domestic washing machines to eliminate harmful bacteria. The study emphasizes that many home washing machines are ineffective in disinfecting healthcare uniforms sufficiently, even when using hot water, which allows antibiotic-resistant bacteria to persist. Researchers evaluated six different models of washing machines and found that half failed to disinfect during rapid cycles, while a third were insufficient during standard cycles. Additionally, the study revealed that bacteria inside the washing machines can develop resistance to domestic detergents, which may also increase their resistance to antibiotics. This not only poses risks within hospitals but also within community settings, as healthcare workers may inadvertently spread these pathogens through their uniforms. The findings propose that hospitals should consider implementing centralized laundry facilities to ensure uniforms are properly decontaminated. Moreover, there is a call for revised guidelines on how healthcare workers should launder their uniforms to prevent the spread of these dangerous microbes. Effective infection control measures, prudent antibiotic use, and public education on hygiene practices are also recommended to combat antimicrobial resistance.
Hot air brushes are rapidly becoming a favorite hair styling tool, especially for those who desire salon-worthy hair without investing in high-end devices like the Dyson Airwrap. These tools combine the functions of a hairdryer and a styling brush, allowing users to dry, smooth, volumize, and straighten their hair simultaneously with one easy-to-handle device. Unlike juggling a round brush and a blow dryer, a hot air brush simplifies the styling process by providing heated airflow through bristles that grip and control the hair. This design helps reduce frizz, enhances shine, and smooths the hair cuticle, producing polished results with less effort and time. They are ideal for quick styling sessions, touch-ups between washes, or travel when carrying bulky tools is inconvenient. Though they do not deliver the powerful airflow of a traditional blow dryer, hot air brushes work best on damp or nearly dry hair rather than soaking wet strands. Advanced models incorporate ceramic barrels and ionic technology to reduce static and protect hair health by infusing moisture. Some brushes are designed with rounded barrels and heat elements between the bristles to maximize volume and achieve a frizz-free finish, especially suitable for curly, wavy, or textured hair types. For those not ready to splurge on luxury tools, hot air brushes offer an affordable yet effective alternative to achieve sleek, shiny, and voluminous hairstyles from home. They bring convenience and professional-looking results, making them a worthwhile addition to any hair care routine.<br /><br /> In summary, hot air brushes are practical, versatile styling tools that streamline hair drying and styling into one step, saving time without sacrificing quality. They are particularly beneficial for people seeking an easy-to-use device that delivers smoothness, shine, and volume without the complexity or cost of high-end styling systems.<br /><br />
Samsung India is set to unveil a comprehensive lineup of over 40 new televisions powered by Vision AI. This extensive range will include various technologies such as Neo QLED, OLED, QLED, and the lifestyle series, The Frame. The launch represents a significant push into AI-enhanced viewing experiences, where TVs adapt to user preferences and surroundings. Vision AI technology is designed to transform how users interact with their televisions. It incorporates advanced AI capabilities that enable TVs to become more aware of their environment. This includes features like AI upscaling, SmartThings Pet Care, Live Translation, and hands-free control via Universal Gestures. Users can also enjoy personalized content recommendations and real-time translations during viewing. The integration of One UI Tizen allows seamless access to these features alongside popular streaming services. Samsung's commitment to AI-powered entertainment is evident in its diverse range of models, which will cater to different consumer preferences and budgets. The upcoming launch aligns with Samsung's goal of elevating the home entertainment experience through innovative technologies and user-centric design. In addition to these technological advancements, Samsung is also promoting its new TV lineup with attractive offers. These include discounts and financial incentives to make the products more accessible to a wider audience. With Vision AI at the forefront, Samsung aims to redefine the future of television technology in India and beyond.